Safe Creative is a startup dedicated to intellectual property registries. Compared to traditional government establishment, Safe Creative is modern, digital, intuitive and young.
So we were asked to create a positioning that would respond to all of these attributes, to build the brand from the ground up, and to speak to all the creators in the world.
From there, we launched a digital and outdoor campaign for Safe Creative to make itself known. With a tone of voice and insights so that creators who want to protect their works would see themselves reflected.
And also, we launched several pieces aimed at students who wanted to protect their theses or university master's degrees.
Because the most difficult thing about being a writer, screenwriter, painter or architect shouldn't be having to protect your works, right?
